Britney Nicoline Kuhn

This was a project part of my first year at University for my Fashion Promotion module. It consisted of creating a booklet, on InDesign, to promote the brand Agi & Sam. Layout and design were a large part of the project to make the booklet visually pleasing and interesting to read, meaning I created a design that linked in with their brand. Blue and orange were colours used heavily in their collections and the block design also linked in with the designs of their clothing. 

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The booklet discussed how Agi & Sam could use a collaboration, an exhibition and social media to further promote their brand. The booklet explored why these methods would work, examples of brands that have used these methods and how they have been successful, showcasing why I chose those methods. 

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Overall, this was an interesting project which gave me insight into how a brand becomes successful through useful promotion and the impact successful promotion can have on a brand. It also kick started my InDesign skills and was a project I thoroughly enjoyed creating.